What natural and purity claims can I make on my product?

Question

Accepted Answer

Supported claims: 100% pure lavender essential oil, natural, steam-distilled, undiluted, no synthetic additives. Claims are backed by COA, GC-MS and the production declaration we supply. Claim Support Package ClaimEvidence100% pureGC-MS single-species profile, no extenders detectedNatural / natural originSteam-distilled from Lavandula angustifolia, origin declarationUndilutedCOA physical constants match pure oil windowNo synthetic additivesGC-MS shows only natural constituentsAromatherapy gradeMeets ISO 3515 / GB/T 12653-2008, low camphorWe advise you to avoid therapeutic claims (e.g., "cures insomnia") that require drug-level regulation in most markets. Marketing claims stay safe when limited to fragrance, calming aroma and cosmetic-benefit wording.Send us your claim draft and market and we will flag any wording that needs adjustment for compliance.

Claim	Evidence
100% pure	GC-MS single-species profile, no extenders detected
Natural / natural origin	Steam-distilled from Lavandula angustifolia, origin declaration
Undiluted	COA physical constants match pure oil window
No synthetic additives	GC-MS shows only natural constituents
Aromatherapy grade	Meets ISO 3515 / GB/T 12653-2008, low camphor

What natural and purity claims can I make on my product?

Claim Support Package

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